World’s leading cold plunge and sauna brand

Dear Plunge Community,

What started in a garage just a few years ago has grown beyond anything we could have imagined - a movement. Together, we’ve turned our passion for building resilience into an experience that transforms lives. Plunge isn’t just a brand; it’s a community that believes in the power of doing hard things.

Now, we want you to build the future with us — not just as customers or enthusiasts, but as owners.

From day one Plunge has been about breaking barriers. We’ve designed industry-leading cold plunges and saunas, built a dedicated community of 30,000+ loyal customers, and introduced contrast therapy to more people than ever before. And we’ve done it all without raising a single dollar of outside equity funding.

This investment round is for you — our biggest believers. You’ve helped make Plunge what it is today, and now, we want you to share in its success. That’s why we’re giving you first access to invest - before we raise from institutional investors. Together we can scale even further, innovate faster, and bring the benefits of resilience to millions more.

We’re excited to open this door and invite you to own a financial stake in Plunge!

With gratitude,

Michael Garrett & Ryan Duey

Co-Founders & Co-CEOs, Plunge